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Inventor offers a leg-up to homeless with free underwear

Special to The Globe and Mail
Published Last updated

Brent King, founder of Got Ginch, Calgary

It sounds like the setup to a bad joke: Two men drive a truck crammed full of skivvies across the country. But Got Ginch, Brent King’s cheeky charity campaign, isn’t just for laughs – it’s fulfilling a desperate need at homeless shelters coast to coast. A successful biomedical entrepreneur who invented the Spider, a surgical limb positioner used in hospitals worldwide, Mr. King, 43, could have signed a cheque and gone to play golf. But in September, he and Robb Price, founder of charitable-giving website, drove 75 hours over 11 days from Vancouver to Halifax, dropping off a total of 35,000 pairs of men’s underwear at shelters in 10 cities (the overwhelming preference: tighty-whities).

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GotGinch donates 35,000 pairs of underwear across Canada

Published on Friday, 30 September 2011 15:32

Underwear is something that the average Canadian takes for granted. But for the homeless, it could be considered a luxury.

Calgary entrepreneurs Brent King and Robb Price are driving across Canada with 35,000 pairs of new men’s underwear to donate to 10 shelters in 10 days.

“It’s basically two full work weeks of driving. It’s 77 hours. So if you imagine sitting at your desk for two full work weeks, we’ll be driving every single one of those hours,” Price said.

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